![]() ![]() Dado Valentic is a real character, but he's passionate about what he does, and I'm actually pressed with the ideas and interface of Look Designer and GrainLab. Also a big fan of Steve Yedlins approach. I've found it's much more useful to understand the characteristics of film and why we like rather than trying to replicate film exactly. I like that they're about developing looks beyond a 'film look' and encouraging us all to play and experiment abit more. Again it's not cheap ($499) like most good things but their approach is creative and scientific. Have been experimenting with Look Designer and Colour Lab more recently. But I'm impressed with what I see so far. I have zero connection with the company except as a customer. Two caveats: the software is not cheap (about $395 a year), and it's Mac-only at the moment. Video Village goes into the methods and testing process they went through to create Filmbox in this FAQ file: If your description is, "hey, it's not exactly like film, it's not like all film, but it's kind of in the ballpark of 5219," I can buy that because it's a film that still exists and you can actually shoot it and test it today. Ultimately our intent is that a high-end cinema camera processed with Filmbox faithfully reproduces the characteristics that have been hard to achieve since the advent of digital cinema.Īs skeptical as I am, and as outspoken as I've been in the past on the borderline-fraudulent claims made by some companies on their film emulation products, I have to say I agree with what they say. And even that might not look like an older film that used a different photochemical process. That process may or may not look anything like printing that same negative to a print stock. ![]() Some might say film looks like Vision3 negative stock scanned at their favorite post house and graded by their favorite colorist or processed by their favorite LUT. This is especially the case now that almost nothing is actually printed to film, and many people’s memory of “film” is actually of some hybrid film/digital processes. It’s worth noting that both film and Filmbox can be made to have many looks, and what people think “film” looks like is a bit of a moving target. ![]() We encourage you to try it and see if our model of film lives up to your mental model of film. We certainly tried to gather good data and stay close to that data but our methods are not prefect and there were subjective decisions made about how to tune and implement the data into a functional system that produces creatively satisfying results. They say this:įilmbox does not represent pure empiricism. Having said that, I've been experimenting with Video Village's Filmbox lately, and I really like their philosophy and approach. I think a lot of the so-called Print LUTs and plug-ins out there are a lot of smoke and mirrors with very little real science or usefulness behind them. In truth, I think if you're just trying to get the "look" of 2383 print stock - which is more contrasty than I think most people know (particularly people who've never done a film-out and struck a print from digital files) - you can actually fake it pretty well. If the end result is correct, then it IS correct. I have actually worked in workflows where the LUT comes first. ![]()
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